Claim and verify every location
It sounds obvious, but unclaimed or unverified listings are still one of the most common issues we find. Every physical location needs its own verified profile — no exceptions.
Fill out every field, not just the basics
Business hours and a phone number aren't enough. Categories, attributes, service areas, products, and a complete business description all factor into how — and whether — you show up in local search.
Turn reviews into a growth channel
A steady stream of recent, responded-to reviews signals activity and trustworthiness to both customers and Google's ranking algorithm. Responding to every review, positive or negative, should be a standing process, not an afterthought.
Post consistently
Regular GBP posts — offers, updates, events — keep your profile active and give potential customers a reason to choose you over a competitor whose profile hasn't been touched in months.