The real cost of a slow website
A one-second delay in page load time can reduce conversions by roughly 7%. For a site generating meaningful revenue, that's not a rounding error — it's real money left on the table every single day.
What's usually slowing you down
In most audits we run, the same culprits show up: unoptimized images, render-blocking scripts, bloated third-party tags, and hosting that wasn't built to handle the site's actual traffic.
Quick wins vs. long-term fixes
Compressing images and enabling caching can produce noticeable improvements within a day. Deeper fixes — like restructuring how the site loads scripts or migrating to better hosting — take longer, but compound over time.
How fast is fast enough
As a benchmark, aim for your main pages to load in under 2.5 seconds on mobile. Beyond that threshold, bounce rates climb sharply — and so does the number of visitors who never see what you're offering.